What to Know Before You Go

By Email Evolution Conference

All of us at the email experience council (eec) are very excited about the upcoming 2016 Email Evolution Conference! As we finish preparing for what will be an outstanding event, we want to pass along some details and instructions to help you plan your time at the conference.

Read on for information about the:

Conference Venue

Hilton New Orleans Riverside
2 Poydras Street
New Orleans, LA 70130

Hotel Check-in: 3:00 PM
Hotel Check-out: 12:00 NOON

For directions, click here

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Schedule at a Glance


9:00AM – 10:30AM

eec Education and Events Committee Meeting – Invitation Only

11:00AM – 12:00PM

eec Advocacy Subcomittee Meeting – Invitation Only

11:00AM – 5:00PM

Registration Open

12:30PM – 1:00PM

Boxed Lunch – Pre-con Workshop Attendees Only

1:00PM – 5:00PM

Pre-Con Workshop #1: Email Marketing 101

1:00PM – 5:00PM

Pre-Con Workshop #2: Advanced Strategies and Tactics for Driving Revenue and Growth with Email

2:00PM – 4:00PM

DMA/eec Member Advisory Council (MAC) Meeting – Invitation Only

5:30PM – 6:30PM

EEC Speed Networking

6:30PM – 8:30PM

EEC 2016 Kick Off Cocktail Reception | Sponsored by:
Maropost Marketing Cloud


7:45AM – 3:30PM

Registration Open

8:00AM – 8:30AM

Networking Breakfast in the Experience Hall
Sponsored by: Movable Ink

8:00AM – 10:30AM

Experience Hall Open

8:30AM – 9:45AM

EEC 2016 Opening Keynote Address – Kara Swisher, Co-Executive Editor and Co-Founder at Re/Code
Sponsored by: BlueHornet

9:45AM – 10:30AM

Refreshment Break in the Experience Hall
Sponsored by:
Maropost Marketing Cloud

10:00AM – 11:00AM

eec Membership & Marketing Subcommittee Meeting – Invitation Only

10:30AM – 11:30AM

Concurrent Sessions

  • What the CRTC Wants You to Know About CASL
  • How NakedWines.com Went from 1:Many to 1:1 Messaging in Less Than a Year
  • Global Email Marketing Compliance

11:40AM – 12:40PM

Concurrent Sessions

  • The Science Behind Emails That Persuade
  • Can Facebook Custom Audiences Replace Email Marketing?
  • Shift Happens: How PCH Used Data and Technology to Transition to a Mobile-First Organization

12:45PM – 2:00PM

The eec Email Marketing Awards Presentation & Luncheon

2:00PM – 6:00PM

Experience Hall Open

2:15PM – 3:15PM

Concurrent Sessions

  • Evolution of a Legacy Brand: Increasing Relevancy, Engagement, and Retention Through Triggered Email
  • Customer Experience is the New Marketing
  • How Plow & Hearth’s Responsive Email Redesign Cut Email Production Time in Half

3:15PM – 4:00PM

Refreshment Break in the Experience Hall

4:00PM – 5:00PM

EEC2016 Featured Keynote – Patrick Scissons, Chief Creative Officer, GREY Canada

5:00PM – 6:00PM

Reception in the Experience Hall
Sponsored by: Acxiom Impact

6:30PM – 8:30PM

EEC 2016 Reception at Fulton Alley
Sponsored by: Acxiom Impact


8:00AM – 1:30PM

Registration Open

8:00AM – 9:00AM

Continental Breakfast in the Experience Hall
Sponsored by: SparkPost

8:00AM – 12:45PM

Experience Hall Open

9:00AM – 10:00AM

EEC 2016 Keynote Address – Kelly McEvers, Journalist, NPR
Sponsored by: IBM Marketing Cloud

10:00AM – 10:45AM

Refreshment Break in the Experience Hall
Sponsored by: IBM Marketing Cloud

10:50AM – 11:50AM

Concurrent Sessions

  • How Marriott Rewards Rang in Success Through a “Year in Review” Email Program
  • Sparking Your Email Creative to Ignite Response
  • All You Ever Wanted to Know About Deliverability (But Were Afraid to Ask)

12:00PM – 1:00PM

Concurrent Sessions

  • Crazy Enough to Test and Prove That Onboarding Works
  • Working with Big Data: Segmenting for Success
  • Is Email the Silver Bullet for Killing the Multi-Device Marketing Zombie?

1:10PM – 2:40PM

EEC2016 Closing Keynote Luncheon – ISP Postmasters & Blacklist Operators: Defending Consumer Inboxes
Sponsored by:
Maropost Marketing Cloud

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Networking Throughout the Conference

Be sure to participate in all of the great networking activities. You won’t want to miss these opportunities to engage with your colleagues or meet someone new!

Wednesday, March 30, 2016

5:30 PM – 6:30PM | Speed Networking

Prior to the EEC2016 Kick Off Cocktail Reception, make time to join us for “Speed Networking”, scheduled time for you to learn some fun and interesting facts about your fellow attendees!

In this energetic and fun activity, you’ll have the chance to meet EVERYONE at the conference. Bring your business cards, and also some fun stories about yourself. This is a perfect way to start the conference!

Hosted by Ryan Phelan, Vice President, Marketing, Adestra and Dennis Dayman, Chief Privacy & Security Office, Return Path, they will make sure you have a Great Time!

Location: Jefferson Ballroom

6:30 PM – 8:30PM | EEC2016 Kick Off Cocktail Reception

Sponsored By:
Maropost Marketing Cloud

Mingle with your colleagues at this outdoor Kick-off Cocktail Reception, sponsored by Maropost, where we will welcome you to New Orleans, with music, refreshing cocktails, and some of the area’s most highly acclaimed flavors and culinary treats. Experience the true meaning of Laissez les bons temps rouler!

Location: Mark Twain Courtyard

Thursday, March 31, 2016

8:00AM – 8:30AM | Networking Breakfast in the Experience Hall

Sponsored By:
Movable Ink

Location: Versailles Ballroom

9:45AM – 10:30AM | Refreshment Break in the Experience Hall

Sponsored By:
Maropost Marketing Cloud

Location: Versailles Ballroom

12:45PM – 2:00PM | The eec Email Marketers Awards Presentation and Luncheon
Location: Napoleon Ballroom

3:15PM – 4:00PM | Refreshment Break in the Experience Hall

Location: Versailles Ballroom

5:00PM – 6:00PM | Reception in the Experience Hall

Sponsored By:

Location: Versailles Ballroom

6:30PM – 8:30PM | EEC2016 Reception at Fulton Alley

Sponsored By:

Join us at Fulton Alley for the EEC2016 Reception, sponsored by Acxiom. Fulton Alley boasts twelve lanes of boutique bowling and a luxury gaming parlor, guaranteeing you plenty of opportunities for fun. Their selection of craft cocktails and gourmet comfort foods will ensure that spirits will run high. It is the perfect venue to celebrate the conference, continue establishing those personal, face-to-face connections with industry experts in an informal networking setting. This is a great opportunity to enjoy New Orleans, spend time with partners, clients, or just let loose for the night! Attendees must sign a waiver, enclosed in this survey to attend the reception.

Location: Fulton Alley

Friday, April 1, 2016

8:00AM – 9:00AM | Continental Breakfast in the Experience Hall

Sponsored By:
Spark Post

Location: Versailles Ballroom

10:00AM – 10:45AM | Refreshment Break in the Experience Hall

Sponsored By:
IBM Marketing Cloud

Location: Versailles Ballroom

NOTE: All networking activities are included with conference registration, but you must present your badge to participate!

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2016 EEC 2016 Mobile Meeting App!


Sponsored By:

To help make the conference experience even better, we are pleased to offer attendees and exhibitors the FIRST EVER EEC2016 mobile app, sponsored by The Marketer Quarterly.

This interactive app will allow you to:

  • View the complete event schedule, explore all of the offered sessions, and get detailed presenter information.
  • Keep your pulse on the most popular sessions and events by accessing the app’s Activity Feed which will highlight photos, ratings, comments, and more.
  • Receive announcements and obtain the most up-to-date information about what’s going on.
  • Earn points and achievements. Tap into your competitive side!
  • Expand your professional network and have fun by interacting with other attendees using the app.

You should have received your personal invitation and login information to the app on Friday, March 18. If you did not receive it or are having difficulty accessing the app, please contact Rob Candiano, Data & Digital Marketing Manager at: rcandiano@the-dma.org

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Name Badges & Reception Tickets

Name Badges must be worn for admittance to all sessions and Networking events.

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Dress Code & Dietary Needs

The dress code for this Conference is business casual. The room temperature within the session rooms is approximately 63 degrees, so a light sweater or jacket is recommended. Should you have any special dietary needs, please complete this survey or contact cpino@the-dma.org

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Cellular Phones/Pagers/BlackBerries

Please remember to turn off your cellular phone, BlackBerry, and other devices during sessions.

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Session Presentations & Evaluations

The session materials made available by speakers will be posted to the conference website after the conference.

When you return to your office, a post-conference survey will be in your email inbox. Please take a few minutes to give us your feedback. Your feedback assists in the planning of future events.

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Complimentary Wi-Fi

Sponsored By:
Movable Ink

We are pleased to announce that there will be complimentary Wi-Fi throughout all conference areas.

  • Network SSID: EmailEvolutionConference
  • Password: MovableInk (case sensitive)

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News, Media Buzz & Social Networking!

Please use #EEC2016 and @theeec when tweeting about the 2016 Email Evolution Conference.

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What to Do & Weather in New Orleans

What is there to do in New Orleans? PLENTY! If you have the time we have arranged the following tours for you, click to learn more.

How’s the Weather in New Orleans? Check it out here for the Weather Channel’s forecast.

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Join eec!

Conference Attendees Only
First-time eec members SAVE $100 on membership.
Enter code EEC2016 at checkout at https://emailEXPERIENCE.org/

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Thank You to Our Sponsors

To see the complete list of sponsors click here.

See You in NoLa