Tesla Foundation’s Keith Kaplan on Internet-Driven Commerce

By Michael Foster

Email marketing is the oddball of the digital advertising ecosystem. But it still outperforms many other channels on a cost per lead basis. That’s why marketers flock to the Email Evolution Conference every year to learn how to turn this powerful channel into a marketing tool that grows revenue.

And every year, Email Evolution gets bigger and has a more impressive lineup of speaks talking about more than just email. This year, Tesla Foundation CEO Keith Kaplan will join the conference as a keynote speaker.

Kaplan is no stranger to digital marketing. Having held an executive position at a top digital agency that boasted clients such as Lexus, American Idol, eBay, Starwood Hotels and Yahoo, Kaplan knows how digital marketing works.

Currently, Kaplan is focusing his energy on seeing how automation is going to transform the world economy and the future of work, media and commerce. Tesla Foundation focuses on exactly what artificial intelligence means for the future and how we can make a smooth transition from the “Information Age” to the “Autonomous Age.” In an era when everyone from accountants to journalists to truck drivers are facing obsolescence in the face of AI that can replace their labor, Tesla Foundation focuses on helping powerful technologies make life better for everyone.

Tesla Foundation has already embarked on a number of initiatives to apply Internet of Things, artificial intelligence and data-driven solutions to a variety of problems and opportunities. The nonprofit group has worked with some of the biggest and most powerful companies in the world, including several government agencies such as the FAA, the City of Los Angeles and NASA.

Kaplan will be on tap Tuesday during the conference to discuss how their solutions have helped both government agencies and companies achieve their goals. Not shy of high-tech solutions, Tesla has helped many large and conservative companies see past the horizon to embrace new technological solutions despite their initial trepidations.

Sound familiar? Any marketer knows what it’s like to deal with a client who has a clear goal but is also afraid of the technology that will get them there. Join Kaplan to discuss the challenges and opportunities of introducing new technology to an audience that does not and cannot understand that tech. Plus we’ll have plenty of time to talk about what all of this technology means for the future of marketing and media itself.

Kaplan will kick off Tuesday’s program, and we will have dozens of other speakers expanding on the themes of artificial intelligence, bringing new technologies to clients and driving marketing efforts with automated systems.

Join us at this year’s Email Evolution Conference powered by DMA, where Kaplan will be joined by hundreds of email marketing specialists and digital tech experts to discuss the future of Internet-driven commerce.

This article is brought to you by the DMA. Click here to register for Email Evolution Conference, May 1-3, 2017, in New Orleans.