Mythbusters: Email’s Dirty Little Secrets

By Email Evolution Conference

Dennis Dayman, the Chief Privacy and Security Officer at Return Path – and Ryan Phelan, the Vice President of marketing and Insights at Adestra (and leaders in the Email Experience Council) – reveal email’s dirty little secrets – at &THEN in LA.


You should always design a new email every time you send a campaign.

Sure. We all know consumers don’t want to see the same thing every time. Right? And, what marketer doesn’t want to be innovative with every message? Yet, new creative – every time also means new risks.

Watch this short clip and find out why.


You don’t have to worry about GDPR, CASL and CAN-SPAM – if you are a US based marketer.

Given the current regulatory environment, in the US – and abroad, you can be in a lot of danger. Cross-border enforcement could lead to major fines for emailers who don’t have explicit permissions.

Learn more about explicit permission-in this short video clip.


You should make it really hard for people to unsubscribe from your email list.

Let’s face it – no marketer likes it when someone unsubscribes. But, when consumers do unsubscribe – it can be a “good thing”.

Find the hidden gem in an unsubscribe request, in this clip.

Looking for more facts about state of the art email marketing? Check out the Email Evolution Conference, in New Orleans from May 1 – 3, 2017.