Blog

The Future of AI: Using Robots to Understand Human Behavior

By Michael Foster

What exactly is artificial intelligence?

Everyone has an idea in their mind, but a lot of those ideas are wrong. For the IEEE Computational Intelligence Society, there are many forms of AI, including fuzzy systems (drawing conclusions under uncertainty), evolutionary computation (developing models of future organic growth) and neural networks (using pattern recognition to understand phenomena and predict how they will unfold in the future).

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Email is the New Frontier for Accessibility

By Barry Eitel

Since the landmark Americans with Disabilities Act passed in 1990, pretty much all physical businesses nationwide have had to think about how their buildings are accessible to those with disabilities from the front door to the bathrooms.

Although it may not seem to be an issue for businesses operating in the digital sphere, making the web accessible to all is an important issue – and one that is often overlooked, unfortunately.

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How to Become an Email Ninja

By Barry Eitel

An estimated 270 billion emails are sent every single day, according to research by analyst firm Radicati Group. The average office worker receives 121 emails per day and sends out 40 emails every day.

With email being essentially second nature to most workers after its wide adoption decades ago, email marketing might seem like something anyone can do.

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Bob Garfield, the Genius Behind ‘The Genius Dialogues’

By Barry Eitel

Nine years ago, longtime public radio personality Bob Garfield declared that online marketing was facing an “apocalypse.”

“There is no longer a need to warn of a gathering Chaos Scenario, in which the yin of media and yang of marketing fly apart, symbiotic no more,” he wrote in a cheekily glum article for AdAge. “There is no need to seed doubt about the internet’s prospects as an advertising medium, nor otherwise be a prophet of doom. Chicken Little, don your hard-hat. Nudged by recession, doom has arrived.”

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CRM and Marketing Make for Personal Advertising

By Michael Foster

Once a tool only for the sales force, Customer Relationship Management (CRM) has become much more than that. In a way, it was inevitable that customer management and marketing would become integrated.

The connection wasn’t always so obvious though; only recently have the sales channel and the marketing channel become one and the same.

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Email by the Rules: Going from GDPR to CASL and Beyond

By Michael Foster

The internet’s greatest opportunity is its global reach; anyone anywhere can communicate with anyone else nearly instantly. But that global reach also has a more serious and hard-to-navigate side: the growing regulations and restrictions that different governments put on everything from tweeting to emailing to selling and shipping products.

Email marketers may think they’re in the clear since so much attention is being put on social media nowadays. More and more cries are issued from a variety of political and special interest groups that want to restrict the spread of “fake news” and provide more transparency on social media, especially on Facebook. And email marketers might feel like they’re not getting any of this bad attention, which means they’re safe from having to worry about regulations.

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Documentary Seeks to Inspire Women to be Career Pioneers

By John Egan

If the #MeToo movement that’s swept the country has demonstrated one thing, it’s that women and men still aren’t workplace equals. Far too often, the ambitions of working women are suppressed by sexism and gender bias in a male-dominated corporate culture.

At DMA’s Email Evolution Conference 2018, two female filmmakers will screen clips of their documentary about what holds back women in their careers. Ashley Maria, director, producer and co-writer of “Pioneers in Skirts,” and her mother, producer and co-writer Lea-Ann Berst, will discuss their project during the closing keynote luncheon.

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