8:30AM – 9:45AM
CEO AND CO-FOUNDER
Keith is the CEO and Co-Founder of the Tesla Foundation — a not-for-profit science and technology Think Tank focused on the transition from the Industrial Revolution 3.0 to 4.0 and the Architect of the Tesla Technology Farm System. The Foundation accomplishes its non-profit goals utilizing the combined efforts of its technology farm system, research, education, applications, and high level educational events and summits.
Prior to the Tesla Foundation, Keith led a creative and interactive agency that supported some of the top Fortune 100 companies such as Monster.com, Lexus, American Idol, Ebay, Starwood Hotels, and Yahoo, which was successfully sold to Public Media in 2008. Keith has a background in business, graphic design, computer science and music, with multiple performance recognitions. He is also the CEO of the UAV System Association.
4:00PM – 5:00PM
FOUNDER AND CEO
Kathryn Minshew is the Founder and CEO of The Muse, a career discovery platform that has helped over 15 million people answer the question, “What do I want to do with my life?” Kathryn has appeared on Fast Company, CNN, PBS, INC’s 15 Women to Watch in Tech, and Forbes’ 30 under 30 in Media.
Her latest book, “The New Rules of Work: The Modern Playbook for Navigating Your Career,” with The Muse cofounder Alexandra Cavoulacos, instructs readers on how to rule over the evolving workforce. Kathryn has appeared on CNN and Bloomberg, and spoken at MIT and Harvard, the Y Combinator Female Founders conference, the Lean Startup Conference and more.
Kathryn was recently named to Forbes’ 30 Under 30 in Media and Inc.’s 15 Women to Watch in Tech. She previously worked on vaccine introduction in Rwanda and Malawi with the Clinton Health Access Initiative and worked at the management consultancy McKinsey & Company.
9:00am – 10:00am
AUTHOR OF NEW YORK TIMES BESTSELLER THE DIVIDE
MATT TAIBBI is the author of The Divide, the “impossible to put down” (NYT) book that uncovers America’s wealth gap. He’s also one of the most informed—and funniest—chroniclers of Trump and the 2016 election. In talks, Taibbi paints an alarming portrait of American life—where our basic rights are now determined by our wealth or poverty—and provides a way forward against this urgent crisis.
1:10PM – 1:40PM
Data-Driven Customer Experiences: Making Sense of Nonsensical Data
The biggest battleground for brands these days is in delivering consumer experiences that are consistent, personalized and engaging – whether that’s on the website or through email campaigns. The ability to do so requires data and an understanding of customers as people, not devices or channels. The challenge is that most brands have too much to work with; data is often unstructured and provides little insight. Marketers require a data strategy that covers everything from segmentation and attribution, to automating tasks through machine leaning and artificial intelligence that would otherwise be impossible for a human. Done correctly, data will become the secret sauce for any brand looking to deliver great experiences.
SVP, Product Marketing and Sales Strategy, POPSUGAR
Chris George is SVP, Product Marketing and Sales Strategy at POPSUGAR. In
this role, Chris has launched The Bakery, POPSUGAR’s full-service creative
shop; POPSUGAR Insights; SNAP, POPSUGAR’s native advertising platform; and
TrendRank, POPSUGAR’s predictive marketing platform. Chris joined from
SpinMedia where he served as EVP, Marketing Solutions managing all aspects
of revenue and sales solutions. He has also held management positions at
Fox Interactive Media where he oversaw advertising products, sales
development and market intelligence for MySpace and IGN Entertainment, and
at FCB in San Francisco where he led accounts such as Hewlett-Packard,
SEGA, and LucasArts into the emerging world of digital marketing. He holds
a BA degree in Advertising from Michigan State University.
Senior Product Manager – Customer Intelligence, Adobe
Trevor Paulsen works as a product manager specializing in the use of data mining and predictive analytics techniques for customer intelligence for the Adobe Analytics compute platform. He has designed and implemented predictive analytics solutions for many Fortune 500 organizations. Trevor’s focus involves looking beyond descriptive web analytics to build models that can help organizations predict and understand trends in their customers’ behaviors. Previously Trevor worked at Boeing’s Insitu division creating autonomous aircraft for the Navy and as the lead of Adobe’s data science consulting team. Trevor has an MBA and an MS in computer engineering from BYU. He lives in Lehi, Utah with his wife and three children.