The Blog

3 Myths that Hold Email Marketing Back
20 Mar

3 Myths that Hold Email Marketing Back

By Barry Eitel

With many of our email addresses approaching the legal voting age, email marketing has, understandably, a whirl of myth around it. Whether you’ve been in the industry for five minutes or five years, you’ve probably heard dozens of generalizations about email, generalizations that don’t bear fruit if you want to launch an effective campaign. Fears,

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The Future Is Now Machine Learning in Email Marketing
06 Mar

The Future Is Now: Machine Learning in Email Marketing

By John Egan

Slowly but surely, machine learning – the science of enabling computers to absorb knowledge without explicit programming – is invading our inboxes. More and more marketers are embracing machine learning to personalize emails for potential and existing customers. This includes customized subject lines, time-sensitive content and highly pertinent messaging. Machine learning empowers a brand “to

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PeopleBased Marketing A Strategic Imperative
03 Mar

People-Based Marketing: A ‘Strategic Imperative’

By John Egan

If your job involves email marketing in any way, shape or form and you’re not intimately familiar with the concept of people-based marketing, you’ve got some catching up to do. According to a study commissioned by DMA, people-based marketing “has become a strategic imperative for virtually every brand,” with 92 percent of marketers surveyed saying

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How You Can Improve Email Campaign ROI
03 Mar

How You Can Improve Email Campaign ROI

By Michael Foster

Marketing strategies are ideally built from the ground up by creative and analytic specialists who clearly know the campaign’s goal, the product’s target audience and the platforms that are available to drive the message home. We live in an imperfect world, so of course the reality is often far from that ideal, but that doesn’t

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Finding the Ideal Marketing Strategy in the Age of Choice
03 Mar

Finding the Ideal Marketing Strategy in the Age of Choice

By Michael Foster

Choice is a powerful tool. The foundation of our democracy is based on choice. Similarly, markets operate only when there is a choice. Being able to choose between options makes us feel good. We feel empowered, in control and free. Choice is such a powerful and useful tool that despots and dictators create the illusion

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matt taibbi rolling stone eec17-01
01 Mar

Matt Taibbi and the New Age of American Communication

By Barry Eitel

Veteran Rolling Stone journalist and best-selling author Matt Taibbi is giving one of two keynote addresses at the 2017 DMA Email Evolution Conference this May in New Orleans. The provocative choice might have some prospective attendees wondering: What is one of the leading political and cultural commentators of our age doing at a conference about

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eec16What2KNow
23 Mar

What to Know Before You Go

By Email Evolution Conference

All of us at the email experience council (eec) are very excited about the upcoming 2016 Email Evolution Conference! As we finish preparing for what will be an outstanding event, we want to pass along some details and instructions to help you plan your time at the conference. Read on for information about the: Conference

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facebook-custom-audience-png
11 Feb

How Facebook Custom Audiences brings new life to email

By Barry Eitel

Even though email is currently the most effective digital marketing strategy available, mounting obstacles threaten to change the ecosystem. Even if you are sending out legit email promotions that consumers must opt-in for, these messages can easily be stuck in a dungeon like Gmail’s Promotions folder. Worse, your users can simply add you to a

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