The Blog

19 Apr

Mythbusters: Email’s Dirty Little Secrets

By Email Evolution Conference

Dennis Dayman, the Chief Privacy and Security Officer at Return Path – and Ryan Phelan, the Vice President of marketing and Insights at Adestra (and leaders in the Email Experience Council) – reveal email’s dirty little secrets – at &THEN in LA. TRUE OR FALSE? You should always design a new email every time you

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30 Mar

Kathryn Minshew and the New Rules of Work

By Barry Eitel

“What do I want to do with my life?” might be the quintessential question for the millennial generation. Whether this is a positive or negative position is a subject commentators having been spilling pixels about for years now and a semi-manufactured “controversy” that may never be resolved. For those fighting for the future, though, the

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27 Mar

Is Interactive Email Ready for Its Time in the Marketing Spotlight?

By John Egan

Is 2017 the Year of Interactive Email? Some observers think so. Writing on Medium.com, tech entrepreneur David Bailey says interactive email is a “technical breakthrough” that’s getting little attention. But he and other experts believe 2017 is the breakthrough year for interactive email. “Having too much email isn’t a problem. The problem is that we

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23 Mar

Email Ninja Training at Email Evolution

By Barry Eitel

Truly effective marketing – via email and other channels – requires a strong foundation. Unfortunately, knowing where to go to learn the next level of email marketing techniques is a difficult question. Where do email ninjas train to become email ninjas? One dojo that is easily accessible to all is the DMA Email Evolution Conference

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20 Mar

3 Myths that Hold Email Marketing Back

By Barry Eitel

With many of our email addresses approaching the legal voting age, email marketing has, understandably, a whirl of myth around it. Whether you’ve been in the industry for five minutes or five years, you’ve probably heard dozens of generalizations about email, generalizations that don’t bear fruit if you want to launch an effective campaign. Fears,

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06 Mar

The Future Is Now: Machine Learning in Email Marketing

By John Egan

Slowly but surely, machine learning – the science of enabling computers to absorb knowledge without explicit programming – is invading our inboxes. More and more marketers are embracing machine learning to personalize emails for potential and existing customers. This includes customized subject lines, time-sensitive content and highly pertinent messaging. Machine learning empowers a brand “to

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03 Mar

People-Based Marketing: A ‘Strategic Imperative’

By John Egan

If your job involves email marketing in any way, shape or form and you’re not intimately familiar with the concept of people-based marketing, you’ve got some catching up to do. According to a study commissioned by DMA, people-based marketing “has become a strategic imperative for virtually every brand,” with 92 percent of marketers surveyed saying

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03 Mar

How You Can Improve Email Campaign ROI

By Michael Foster

Marketing strategies are ideally built from the ground up by creative and analytic specialists who clearly know the campaign’s goal, the product’s target audience and the platforms that are available to drive the message home. We live in an imperfect world, so of course the reality is often far from that ideal, but that doesn’t

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03 Mar

Finding the Ideal Marketing Strategy in the Age of Choice

By Michael Foster

Choice is a powerful tool. The foundation of our democracy is based on choice. Similarly, markets operate only when there is a choice. Being able to choose between options makes us feel good. We feel empowered, in control and free. Choice is such a powerful and useful tool that despots and dictators create the illusion

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01 Mar

Matt Taibbi and the New Age of American Communication

By Barry Eitel

Veteran Rolling Stone journalist and best-selling author Matt Taibbi is giving one of two keynote addresses at the 2017 DMA Email Evolution Conference this May in New Orleans. The provocative choice might have some prospective attendees wondering: What is one of the leading political and cultural commentators of our age doing at a conference about

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