Author Archives: Michael Foster

03 Mar

How You Can Improve Email Campaign ROI

By Michael Foster

Marketing strategies are ideally built from the ground up by creative and analytic specialists who clearly know the campaign’s goal, the product’s target audience and the platforms that are available to drive the message home. We live in an imperfect world, so of course the reality is often far from that ideal, but that doesn’t

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03 Mar

Finding the Ideal Marketing Strategy in the Age of Choice

By Michael Foster

Choice is a powerful tool. The foundation of our democracy is based on choice. Similarly, markets operate only when there is a choice. Being able to choose between options makes us feel good. We feel empowered, in control and free. Choice is such a powerful and useful tool that despots and dictators create the illusion

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09 Feb

A summary of deliverability and why It matters

By Michael Foster

It doesn’t exactly roll off the tongue, but “deliverability” is a crucial word for email marketers.  It’s also a very specific, technical word with a specific meaning. Mailchimp defines it as “a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes. It involves anything that touches email delivery, like ISPs,

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