Author Archives: John Egan

27 Mar

Is Interactive Email Ready for Its Time in the Marketing Spotlight?

By John Egan

Is 2017 the Year of Interactive Email? Some observers think so. Writing on Medium.com, tech entrepreneur David Bailey says interactive email is a “technical breakthrough” that’s getting little attention. But he and other experts believe 2017 is the breakthrough year for interactive email. “Having too much email isn’t a problem. The problem is that we

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06 Mar

The Future Is Now: Machine Learning in Email Marketing

By John Egan

Slowly but surely, machine learning – the science of enabling computers to absorb knowledge without explicit programming – is invading our inboxes. More and more marketers are embracing machine learning to personalize emails for potential and existing customers. This includes customized subject lines, time-sensitive content and highly pertinent messaging. Machine learning empowers a brand “to

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03 Mar

People-Based Marketing: A ‘Strategic Imperative’

By John Egan

If your job involves email marketing in any way, shape or form and you’re not intimately familiar with the concept of people-based marketing, you’ve got some catching up to do. According to a study commissioned by DMA, people-based marketing “has become a strategic imperative for virtually every brand,” with 92 percent of marketers surveyed saying

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09 Feb

Naked Wines uncorks success in online retailing

By John Egan

Undoubtedly, you’ve heard of angel funding and crowdfunding, two vehicles for investing in entrepreneurial ventures. But just as winemakers combine grapes to produce wine blends like Cabernet Sauvignon-Merlot, Naked Wines has blended the angel funding and crowdfunding concepts.   Here’s how it works: Customers, called angels, invest directly in entrepreneurial winemakers for $40 a month. Naked Wines then

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01 Feb

‘Abrasive’ and ‘feared’ journalist Kara Swisher set to speak at Email Evolution

By John Egan

She’s relentless. She’s tough. She’s confrontational. She’s “proudly charmless and abrasive.” She’s the “most feared and well-liked journalist” in Silicon Valley. No matter the phrase used to describe her, the journalist in question — Kara Swisher — has certainly made an impression during her career. “Swisher is both so famously thin-skinned and so notoriously combative that she’s created a let’s-not-go-there

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29 Jan

Are your marketing emails letting you down? Try a coupon

By John Egan

Disappointed by the results of your email marketing efforts? If it makes sense for your business, then you might want to try including a coupon in your marketing emails. Email campaigns with coupons enjoy higher open, click and conversion rates than emails without coupons, according to a study by Remarkety, which provides an email marketing platform for

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