Author Archives: Barry Eitel

30 Mar

Kathryn Minshew and the New Rules of Work

By Barry Eitel

“What do I want to do with my life?” might be the quintessential question for the millennial generation. Whether this is a positive or negative position is a subject commentators having been spilling pixels about for years now and a semi-manufactured “controversy” that may never be resolved. For those fighting for the future, though, the

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23 Mar

Email Ninja Training at Email Evolution

By Barry Eitel

Truly effective marketing – via email and other channels – requires a strong foundation. Unfortunately, knowing where to go to learn the next level of email marketing techniques is a difficult question. Where do email ninjas train to become email ninjas? One dojo that is easily accessible to all is the DMA Email Evolution Conference

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20 Mar

3 Myths that Hold Email Marketing Back

By Barry Eitel

With many of our email addresses approaching the legal voting age, email marketing has, understandably, a whirl of myth around it. Whether you’ve been in the industry for five minutes or five years, you’ve probably heard dozens of generalizations about email, generalizations that don’t bear fruit if you want to launch an effective campaign. Fears,

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01 Mar

Matt Taibbi and the New Age of American Communication

By Barry Eitel

Veteran Rolling Stone journalist and best-selling author Matt Taibbi is giving one of two keynote addresses at the 2017 DMA Email Evolution Conference this May in New Orleans. The provocative choice might have some prospective attendees wondering: What is one of the leading political and cultural commentators of our age doing at a conference about

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11 Feb

How Facebook Custom Audiences brings new life to email

By Barry Eitel

Even though email is currently the most effective digital marketing strategy available, mounting obstacles threaten to change the ecosystem. Even if you are sending out legit email promotions that consumers must opt-in for, these messages can easily be stuck in a dungeon like Gmail’s Promotions folder. Worse, your users can simply add you to a

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04 Feb

3 studies that could vastly improve your email campaign

By Barry Eitel

Barry Eitel is a Bay Area-based journalist focused on tech innovation and the business of Silicon Valley.   Email has been around longer than many millennials, and there is a nearly incomprehensible amount of data surrounding it. Some algorithm somewhere tracks each email you open, delete, click-through or add to your mounting pile of thousands

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03 Feb

Spark your email creativity

By Barry Eitel

Email has been heralded as the marketing workhouse, some 40 times more effective at acquiring new customers than either Facebook or Twitter. Many marketers still struggle with making emails sexy, however, and aren’t fully taking advantage of the next generation of creative techniques. Innovation and creativity are intersecting, sparking a new level of content and

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