Monthly Archives: February 2016

11 Feb

How Facebook Custom Audiences brings new life to email

By Barry Eitel

Even though email is currently the most effective digital marketing strategy available, mounting obstacles threaten to change the ecosystem. Even if you are sending out legit email promotions that consumers must opt-in for, these messages can easily be stuck in a dungeon like Gmail’s Promotions folder. Worse, your users can simply add you to a

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10 Feb

Is email the silver bullet for multidevice marketing?

By Clint Demeritt

With the rise of multidevice media consumption, marketers have new avenues to communicate with their customers. But there are now many more avenues for those communications to get lost on.   The democratic nature of the World Wide Web has made the Internet a powerful tool but also a very noisy place. A robust chorus

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09 Feb

A summary of deliverability and why It matters

By Michael Foster

It doesn’t exactly roll off the tongue, but “deliverability” is a crucial word for email marketers.  It’s also a very specific, technical word with a specific meaning. Mailchimp defines it as “a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes. It involves anything that touches email delivery, like ISPs,

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09 Feb

Naked Wines uncorks success in online retailing

By John Egan

Undoubtedly, you’ve heard of angel funding and crowdfunding, two vehicles for investing in entrepreneurial ventures. But just as winemakers combine grapes to produce wine blends like Cabernet Sauvignon-Merlot, Naked Wines has blended the angel funding and crowdfunding concepts.   Here’s how it works: Customers, called angels, invest directly in entrepreneurial winemakers for $40 a month. Naked Wines then

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08 Feb

Ditch responsive design and create mobile-first emails

By Clint Demeritt

Though email is one of the oldest forms of communication on the Internet, it is still one of the fastest changing subjects in the marketing world. Just in the past few years, we’ve seen a huge transition in email messaging from the desktop environment to mobile devices. These days, about half of all emails are

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04 Feb

3 studies that could vastly improve your email campaign

By Barry Eitel

Barry Eitel is a Bay Area-based journalist focused on tech innovation and the business of Silicon Valley.   Email has been around longer than many millennials, and there is a nearly incomprehensible amount of data surrounding it. Some algorithm somewhere tracks each email you open, delete, click-through or add to your mounting pile of thousands

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03 Feb

Spark your email creativity

By Barry Eitel

Email has been heralded as the marketing workhouse, some 40 times more effective at acquiring new customers than either Facebook or Twitter. Many marketers still struggle with making emails sexy, however, and aren’t fully taking advantage of the next generation of creative techniques. Innovation and creativity are intersecting, sparking a new level of content and

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01 Feb

‘Abrasive’ and ‘feared’ journalist Kara Swisher set to speak at Email Evolution

By John Egan

She’s relentless. She’s tough. She’s confrontational. She’s “proudly charmless and abrasive.” She’s the “most feared and well-liked journalist” in Silicon Valley. No matter the phrase used to describe her, the journalist in question — Kara Swisher — has certainly made an impression during her career. “Swisher is both so famously thin-skinned and so notoriously combative that she’s created a let’s-not-go-there

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